The Client 

Superbet - Polish, Romanian and Serbian Markets and Brazil market.

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The Brief

Sports betting giant Superbet asked us to create a global brand campaign that nailed the universal feeling of betting with Superbet, whilst being flexible enough for them to localise and version across multiple markets.

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The Idea 

In the initial brief, ‘elevating the betting experience’ was a line that acted as a north star guiding all of our thinking, so much so we decided to take it literally, bringing viewers on a high octane journey up a slick Superbet branded elevator, showing all of the excitement and thrills of playing with Superbet by taking our main character to the biggest sporting events.

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Credits

Director Josh Cohen

DOP Anna Smoroňová

Producer Jack Bradley

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ECD Aaron Goodliffe 

Art Director Siobhain Kehoe
Copywriter Eoin Lyons

Agency Producer Laura Cahill

Photographer Chris Lindhorst

Account Mgmt Stephen Moran, Wesley Dillion

VR Production

Post No.8 London

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Agency The Tenthman